So you need to know where to buy Betta Fish. Fortunately, bettas are easy to come by if you’re not too picky about the color or fin type you are looking for. Just about every fish store and general pet store has rows of colorful bettas for sale.

Big Box Store Bettas

Years ago the only betta fish available at most fish stores were male, veil-tail bettas. Around 2004 female bettas began to grow in popularity and became more prevalent in U.S. pet stores. Customers began to recognize that while they had shorter fins, their color and personality were as vibrant and varied as their male counterparts. Within a year stores began to sell a proliferation of various fin-types too. More breeders were producing double-tail and crowntail bettas and selling them at the big box pet stores like PetCo and PetSmart. Today, those same stores continue to sell a variety of betta types which now include delta and halfmoon bettas in some areas.

Even the retail giant Walmart got in on the betta buzz, selling their betta fish for less than a Starbucks Frappuccino. While Walmart has come under fire by some betta fish enthusiasts for keeping sick fish in dirty water, surely they have earned much of the credit for ensnaring people into the hobby. I can only imagine the thousands of Walmart shoppers who mosey by the aquarium department only to end up with a new betta in their basket. As we all know, bettas are like potato chips: you can’t have just one. Walmart is to blame, at least in part, for chronic betta fish addictions throughout the U.S.

Local Fish Store Bettas

Big box stores aren’t your only option. Local fish stores (LFS as we call them) are those small privately owned fish stores that are the lifeline to most aquarium hobbiests. When you need a specific piece of equipment or special-order thinga-ma-jig for your aquarium, you go to your LFS. When you need those live worms that make your fishies so happy, you go to your LFS. When you need aquarium advice from someone who actually know what they are doing, you go to your LFS. When you need a special species that are hard to track down, you go to your LFS. The same goes with special breeds of bettas. Large pet stores don’t necessarily see the value in unusual varieties of bettas because most of the people who shop there simply don’t care.

For those who are willing to spend a few more bucks, they can often find some really interesting betta fish at their local fish store. Many of these stores get first dibs on the best locally bred bettas and thus have more rare and more healthy fish for sale. Here in Southern California, big box store bettas may range from $3 – $7, while the local fish store sell theirs for $12 – $25. Obviously, more exotic bettas can go for quite a lot more. My LFS has some wild bettas for over $150. While they may actually be F1 bred from wild parents or F2, the cost reflects the rarity.

Buy Betta Fish Online

For betta enthusiasts who know exactly what they want right down to the sex, color, fin and patterning type, the only option is the internet. There are a variety of reputable betta breeders selling their stock directly on the web. Most breeders specialize in a couple of strains in particular. Some careful searching may be needed, and there can be a significant wait-time depending on the specifics you want. The IBC (International Betta Congress) is a wonderful resource not only for breeders but for keepers who need to connect with breeders. For betta enthusiasts who are interested in wild betta conservation, the IBC hosts the Species Maintenance Program, which focuses on preserving wild betta species and assisting betta keepers in caring for wild bettas bred in captivity.

Aquabid is one of the most popular methods for buying bettas online. Aquabid is an online auction site, very much like Ebay, that deals strictly in live fish and aquaria. Their betta pages are extensive and some of the world’s most accomplished breeders sell their fish there. Just about any kind of betta fish you can think of can be found on Aquabid and it is a great resource for learning what new strains are being developed. Just today I found a Red Dragon Platinum Halfmoon Plakat and a Mustard Gold Salamander Butterfly Super Delta – I don’t even know what all that means but it sounds beautiful! Most Aquabid bettas are sold for about $20 U.S. dollars. This is a great resource for breeders as well as many sellers offer breeding pairs or entire lots of bettas for very reasonable prices.

There are many options available for every type of betta fish enthusiast. Ultimately, it’s their personalities that win us over so whether it’s a $3 betta from Walmart of a $220 Wild Betta Macrostoma from an Aquabid auction, get out there and choose the betta for you. They will wiggle their way into your heart and you will never regret it.

Happy betta keeping.

Joep’s Fish on Holiday with me, originally uploaded by Daniella Vereeken.

Post Rating
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)

Reader Interactions


  1. Badriah says:

    Thanks for posting this! I was just going to buy a fish from pet co or something, but now i’m going to do some flipin’ through a phone book!

  2. The Fox says:

    Wow! Thank you for taking the time to post this! I knew there was more out there then just my local pet store but after days of searching with little result..I was going to give up and drive to the pet store. But now I have lots of choices and resources! Thanks again!

  3. Tim Miller says:

    Decades ago I was a recognized Betta breeder and now, in my retirement, I would like to begin again. If you have really nice examples available for sale please phone me at 615 268 5245

  4. Emily says:

    I reallllllllllllllllllllllyyyyyyuuyyyyyyyyyy want beta fish mor then a kid love them soooooo soooooo much byyyyyyyyyyyyyyuy

  5. Ryan says:

    Thank youuuuu!!!! I want to be a Bata breeder now!!!!!! Your the best!!!!!!!!!!!!!!!!!!(can you do more of these thingys)

  6. joshua says:

    wat you doing

  7. joshua says:

    can i have that

  8. Pet lover says:

    I have got all my bettas at petCo and are super healthy in 5gal tanks with many plants and decor.

    • Divakar says:

      Hi pet lover!!!, i love betta fishes and i need one of them from you, so can i sell them?

  9. Betta Cop says:

    Please help inform people to boycott the Walmarts stores selling Bettas. I check them each time I go in and have found deplorable conditions, dead fish and large worms in containers with the fish. PLEASE help, I have contacted WM Corp. and told them they should not be in the live fish business as they do not have quailified employess to care for them. I have purchased three fish just to save their lives and they are doing great. I am contacting City on Monday.

  10. ahh says:

    If you would like Halfmoon betta from Thailand ,please mail to me.

    • Chris OE says:

      I’d love to see what you have. Do you have a website?

  11. betta luv says:

    i agree that Walmart should get out of the live fish bisness they have enough other stuff to be a thriving bizness with out the poor little fisheys 🙁

  12. bluetail says:

    i had a male betta but he died just today i loved him soooooooooooooooooo much<3

    • Tracy says:

      So sorry for your loss, they can be awesome pets that’s for sure. How long did he live?

  13. John says:

    how much food do i feed them, i have pellets betta food. JOHN

  14. Jena says:

    I just love beta fish and I want to get one for my sister for Christmas and I don’t know where to start

  15. Jena says:

    She’s 6 years old and she wants a blue denial fish where should I buy it

  16. Jena says:

    Is it true that you can train beta fish???

    • Brittany says:

      I don’t know if that is true or not but my Eminem comes to me whenever I put my finger to the bowl. He won’t come for anyone else but me even if they put their finger to the bowl like I do.

  17. Brittany says:

    I have a half-moon who is solid white. His name is Eminem and I got him at PetSmart. I don’t buy my fish from Walmart because every time I go in there I have to play “Fish Rescuer” and save some poor little fish that someone carelessly dumped into a bowl with less than an inch of water in it and the poor thing is flopping for it’s life. Either that or their water is filthy and half of them are dead. I do like PetSmart though. They actually treat their water to make it habitable for bettas. <3

  18. Tammy Nix says:

    I had a betta who lived to be pet. Youd put your finger in the bowl n hed come n rub all over it. He was a white double tail. Loved that fish. He jumped to his death while we were all in bed. Now i have them with lids!

  19. Anonymous says:

    I need to find a fish with the following features:
    Age: 1 year or younger, but an adult
    Gender: Male
    Color: Blue

  20. Lilian M says:

    I need some help with my betta. I have a 3.5 gal. round tank (can’t go any larger). His body is bending, stays at top of tank, doesn’t swim around much. Should I keep him in a separate tank? he will be all alone. should I get one of those feeding rings? how about live plants? I really want to improve the living conditions of my little guy. He is in with friendly mates.

    Betta need help.

    • Patricia Dunlap says:

      If he’s ill he should be separate.Bettas prefer to be alone, anyway. It can be stressful to them to have tankmates. If your tank is large enough, with hiding places, live plants, etc…there are some breeds that can share the tank.

Leave a Reply

Your email address will not be published. Required fields are marked *